CASE — FORBES POLSKA · MICHAŁ SOŁOWOW
Charisma
A portrait of the leader who built industry. An aesthetic inspired by the modern western — warm browns, strong light, no boardroom in sight.
View case →Strategic Image Production · Warsaw / Europe
A leader's image is a strategic asset.
We design and produce business photography that builds trust in boards, teams and personal brands.
01Thesis
Trust decisions are made in seconds. A board photo on your website, in the annual report and on LinkedIn works on your company's credibility around the clock. That is why we do not sell business photos. We design the effect — before the first frame is taken.
02Approach
A
Strategy
Image audit, the business goal of the shoot, art direction. We define what the photographs need to communicate — and to whom.
B
Production
A full crew on set: photographer, stylist, make-up artist. At your office, in our studio or on location. We own the entire process.
C
Delivery
A coherent set of frames ready to deploy: corporate website, LinkedIn, PR, annual report, trade media.
03Selected work
CASE — KALEJDOSKOP ZMIAN · PSYCHOTHERAPY
Trust
The image of an addiction-therapy centre: specialists patients can entrust with their hardest experiences. No corporate or clinical aesthetics.
View case →
CASE — NESPRESSO POLSKA · BREMA DROHAN
Authenticity
A lifestyle portrait of the CEO of Nespresso Polska — business photography built on trust and personality rather than distance.
View case →
CASE — TRIADA AUGUSTO POMORZE · THEMED SESSION
Relationships
An annual session inspired by The Godfather: the company's own sales team as campaign heroes, building client loyalty all year round.
View case →They arrived as five-hundred-złoty salesmen and left as million-dollar men.
Results that went far beyond what we had initially discussed.
04Selected clients
BoschSamsungNespressoLOT Polish AirlinesAllegroPlayTyskieRed BullBeiersdorfMedicoverCastorama
05Behind the lens
A studio led by an author, not a vendor.
Coolheads is led by Radek Polak — a photographer and visual storyteller with two decades of work for international brands, magazines and cultural institutions. He photographs relationships: between people, generations, and the worlds they inhabit.
The same perspective that reached gallery walls and magazine covers now works on the image of business leaders.
Grand Press Photo — 1st Prize · Centre Pompidou, Paris · Vogue · Harper’s Bazaar · Esquire · Elle · Twój Styl · Pani · IPA Honorable Mention
06Services
Detailed service pages are available in Polish. International clients: contact us directly — we work in English daily.